This is happening to me also. I've followed the steps countless times today and I cannot get it to do anything more than pretend like its going to launch (spins like its trying to launch) then nothing happens. I've got the Steam version, 64-Bit Windows 7, so if someone has successfully created a shortcut, for the Steam version with 64-Bit Win.7, please, for the love of God, tell me what to do.